FOR THE SPIRIT OF LOVE
Nitya means eternity which means things that last forever just
as the Lab Grown Diamonds are.
The client desired to have a beautiful yet minimalist logo.
While making the logo we focused on
- 1. Creating a meaningful minimalist logo
- 2. Connecting the logo with Love + Diamond + Beauty.
CAMPAIGN
प्यार की सिर्फ एक भाषा
In a world where love knows no boundaries, we embarked on a journey to celebrate the most genuine and heartfelt emotion - love. Our campaign, "Pyaar ki Sirf Bhasha Ek, Pyaar," aimed to break
stereotypes, shatter barriers, and illuminate the undeniable truth: love has only one language, and that is love itself.
Drawing inspiration from the infinite ways love blossoms, we focused on the beautiful story of two lesbian girls who found their soulmates in each other
At our core, we believe in leveraging the uniqueness of every product. With lab-grown
diamonds, we faced an exciting challenge - to communicate their advantages with
precision and charm. Our strategic approach in this ad film seamlessly blends the
beauty of the gems with the value they bring, resonating with the discerning eyes of Gen
Z and beyond.
